search is based around queries which are input in the millions
every day at the major search engines. Understanding what
it is that surfers are searching for is critical to the
success of any SEO campaign.
it's somewhat more refined than just achieving a rank at
search engines. Keywords and phrases that rank have to send
qualified traffic, or they're of no use at all.
the point of ranking at a search engine for a specific keyword
or phrase if no one is actually searching for it? And what's
the point of having a page that ranks for a competitive
keyword or phrase if the copy isn't compelling enough to
convert to a transaction?
can help you identify the keywords and phrases that your
potential customers are actually using to find products
and services and optimize specific pages around them.
can modify existing pages or write new copy specifically
for your site.